The brand elho was founded in 1948 in Munich and is still one of the most popular brands when it comes to skiwear. The original product was a pair of elastic ski pants, from which elho has evolved into a brand with a wide range of sportswear. Elho has collections for sports enthusiasts from a variety of disciplines: hiking, surfing, sailing, beach, tennis, golf and horseback riding. Elho is known for novel cuts, materials and designs in the sports and fashion world. After disappearing from the market around the 2000s, elho finally returns in 2020 and thanks to P4Markets, the brand is now present on well-known online marketplaces.
The collaboration with the brand starts in fall 2022. Elho approached us because they would like to place their outdoor sportswear, which is very suitable for the winter season, on all relevant online marketplaces.
"To increase our marketplace presence and reach in online retail and thus build a larger customer base, we needed a competent partner." - elho
To implement such a complex and time-consuming project, we have the appropriate resources and stand out in particular for the required expertise. The brand thus saved resources and knew its project was in professional hands.
"The way of cooperation and communication with P4Markets is particularly noteworthy. The direct contacts maintain an extremely friendly and personal communication at eye level and help with concerns and questions of all kinds."
We were able to successfully implement elho's wish to appear on the online marketplaces in the winter season of 2022 within a short period of time. Elho is now connected to the online marketplaces Zalando, About You, Decathlon and Otto, among others. In doing so, we did not spare any effort, neither in the quality of the data nor in the live connection. This way, the brand did not have to miss out on sales. The goal of further approach is to increase brand awareness on the online marketplaces and to present elho optimally to the target group. The online presence on corresponding marketplaces is the most important tool to increase the customer base. In this way, elho will be successfully present on online marketplaces in the long term.