After all, that's what online marketing has always been about: how we reach customers, how we delight them, and ultimately how we make their lives easier. The question behind our approach: how can we keep customers loyal to our brands in the Online Marketplace World? A major benefit of our collaboration with large online marketplaces comes from the fact that we have the opportunity to link the performance of our brands with the customer experience thanks to online campaigns, and thus successfully pursue brand marketing. We combine the marketplace appearance with a focus on people and their needs, thus creating an emotional bond. This means that brand loyalty is no longer promoted directly in the customer experience, but indirectly and subconsciously.