From the idea of the 3 founders to reinterpret a short-term collection - with a sophisticated "urban contemporary" look new and fresh, the story of the brand re.draft begins in early 2015.
The collection is characterized by a self-confident and at the same time serene understatement paired with authentic naturalness, which manifests itself through the predominant use of natural materials and colors. Casual cuts and self-evident styles with demand and love for details characterize the urban, relaxed and clear look.
The distribution strategy, which enables their retail partners to react to seasonal themes and trends in a timely manner and in line with delivery, corresponds to the current reputation of the industry, in addition to a high margin, and is part of the success.
With the coming season re.draft will be represented with the 10 collections, which is represented Europe-wide with 500 trade partners, apart from the distributor for Germany also in Holland, Belgium and Austria over agencies.